Pure Obsession is a slow fashion label where each piece is designed and created on Wurundjeri land, otherwise known as Melbourne. We respectfully acknowledge the original custodians of the land on which we work, predominantly that of the Wurundjeri people of the Kulin Nation, and that sovereignty has never been ceded. We pay our respects to elders past, present and emerging.
The first collection ‘My Business is Your Pleasure’ was born in lockdown, out of an obsession with conceptually using ties and recycled materials, and learning to reimagine and challenge the constructs of workwear.
Each garment is unique and one of a kind, made from recycled materials sourced from local second-hand outlets. Every design has been made to be adjustable, durable, and sustainable; with size diversity, accessibility, and transparency being our long-term goals.
15% of profits will be donated to differing charities each month, this information will be shared online at the end of every month.
To encourage a connection to your clothing and the experience of purchasing Pure Obsession, we are offering the Trade Initiative- a trade process where if you provide 10 second-hand ties you will receive a 10% discount on any ready made product or the ties can be used to make your very own custom piece. Email firstname.lastname@example.org with the title ‘Tie Initiative’ to arrange shipping/drop off and plan your order :)